Maintaining Your Professionalism

Remember when you could control the flow of info about yourself? It was possible that, without a whole lot of effort, you could control exactly what people could find out about you and the manner in which that information could be discovered. This is not the case these days. There are plenty of different ways that people can find out information about you. This is hard for people who have “regular” day jobs offline. For people whose work is entirely online, though, it’s much trickier. Today, a random tweet could wind up keeping you from making sales.

So, what are you supposed to do? What is the game plan? The key to staying successful and making sure that your reputation remains unblemished both online and off is to be as professional as possible all the time. Here are some tips to help you do that.

1. Be sure that every thing you write down is spelled correctly and is grammatically sound. It doesn’t really matter if you’re only sending a super fast text to someone or composing your sales page. Spelling and grammar are important. The last thing you want is for someone to find something that you sent off, slap dash, that’s full of errors. It proves that you don’t know what you are doing.

2. Always answer your emails and phone calls. Keep your conversations and responses friendly, positive and polite. Do not let an e-mail sit in your box for more than a day without responding to it. Do not leave voice mail messages unreturned. Always answer your phone by the third ring. These are little things but they will speak volumes about your dedication to your job.

3. Accept criticism with politeness and positivism. There are always going to be trolls who want you to feel awful about yourself. All the same, there will be some who have legitimate complaints about your project and how it is presented. Try to accept each criticism in your heart and ask yourself if you have the ability to make the alterations that the person would like to see without having it be detrimental to your project. Then communicate with the critic and explain to him or her whether or not you will implement changes based on his or her feedback. This will prove that you take each person seriously, not just individuals who give you compliments.

4. Pay attention to your social media! It’s easy, while in the throes of social media, to forget that you’re not just a random person, you’re representing a business. Tweeting and Facebook messages that sound too casual might be happily received by somebody they are intended for. If someone stumbles upon the communication, though, he may not feel that you are very serious about your business.

5. Allow your own personality to shine through. Nobody says you need to hide everything about who you are. The fact is that one of the best ways to keep yourself separate from your competition is to simply be yourself. All the same, bear in mind that you are the owner of a business, so keep your best self center stage.

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